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ABPA to adopt Blue Ocean strategy

THE concept of “Blue Ocean” has been adopted by some companies worldwide as it proves successful to market their products, services or delivery system. The concept is referred to the market or industry which is yet to be untapped and contested since the markets are not crowding whereby bringing companies little or no competition. In contrast, “Red Ocean” refers to a saturated market where there is fierce competition and overcrowded where the same type of services or producing the same kind of goods.

This observation was made during a seminar of heads of Asean Book Publishers Association (ABPA) at a second day of the International Kuala Lumpur Book Fair (KLBIF) 2007 which is being held at the Putra World Trade Centre (PWTC) from April 27 – May 6 in the Malaysian capital.

Every member countries presented their observation and remarks at the one day seminar on how to go about in formulating strategies to avoid fierce competition in the current thriving publishing industries. An idea in mind is in area of books translation from Malay to English languages or vice versa.

Presenting Brunei Darussalam at the seminar was the Director of Language and Literature Bureau, Dr. Mataim Bakar. In his speech, Dr Mataim agreed and timely for APBA members to go for Blue Ocean concept in an endeavor to produce something that no one has yet seen or practiced as Blue Ocean strategy draws an essential element of varying Innovation to raise and create value for the market while simultaneously reducing or eliminating features or services that are less valued by the current or future market.

Dr Mataim delivering his speeech